NEW NYC FLAGSHIP STORE - About Us

Stores to feature first-of-a-kind immersive digital and physical shopper experiences to inspire creativity and imagination. New concept platform to be introduced to LEGO® stores around the world. Store transformation part of the Group’s strategy to innovate across retail channels.
The LEGO Group shared a glimpse into the future of experiential retail as it opened its doors on a dazzling new store in New York City. The 7,175 sq. ft, two-storey store on Fifth Avenue is the first LEGO® flagship store to feature an innovative new retail format, elements of which will be introduced to more than 100 stores worldwide in the coming year.

LEGO Store on 5th Avenue New York City offers a brand-new feature: Brick Lab [News] - The Brothers Brick

On Running Announces New York Flagship Store

New Opening New York Flagship Store - rimadesio

Moncler Opens US flagship in NYC with Spike Lee and Thom Browne Features - The Knockturnal

Museum of Ice Cream Scoops Out First US Flagship Store

The short-lived Toys R Us flagship store in Herald Center in Manhattan, NYC (from the 1990 annual report). The store would be outshined by its flashier Times Square successor that opened in

Flagship Store Salvatore Ferragamo

A 20,000-Square-Foot Toys 'R' Us Flagship Is Opening Right Outside NYC - Secret NYC

Daily Paper - Black White New York Flagship Store Hoody – Daily Paper US

Century 21 Reopens NYC Location in Lower Manhattan – NBC New York

Is the new Nordstrom's Flagship Store in NYC Worth It? - Hilary Topper Blog

Wilson NYC Flagship – Visual Merchandising and Store Design