Headquartered about an hour outside of Manhattan in Carlstadt, New Jersey, a company called Pantone categorizes color and sells it. Founded in the 1950s by brothers Morris and Jesse Levine as a commercial printing company, M&J Levine Advertising evolved into something else entirely by the 60s when employee Lawrence Herbert revamped the business’s ink and printing division, introduced a system to “simplify the company's stock of pigments and production of colored inks,” and set it on its course to become “the global authority on color.”
Can a corporation own a color? - The Hustle
How Pantone Is Still Turning Color Into Money - Bloomberg
Pantone Reveals Color of the Year for 2015: PANTONE 18-1438 Marsala
Pantone Formula Guide, Coated & Uncoated Ultimate Color Matching Tool to Communicate Color in Graphics and Print
PANTONE® USA About Pantone
Why give a crap about Pantone Color of the Year? - Saphira Agency
How Pantone Became the Global Authority on Color
Pantone Color – Creatibly
How Pantone Branded Color and Built a Cult Following
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